Staff Bio

Andrea Newby joined TheatreSquared as Patron Loyalty Director in 2020 and Director of Marketing & Communications in 2022. As Director of Patron Loyalty for the North Carolina Symphony, she developed data-driven, patron-centric marketing and fundraising strategies over 13 years to deepen the relationship between audience members and the organization—contributing to the Symphony exceeding overall revenue and retention goals, while increasing patron engagement and satisfaction.

She holds a Master of Arts in Theatre from Louisiana Tech University and a Bachelor of Arts in Theatre from Northeastern State University.