TheatreSquared Vision 2017


TheatreSquared's Vision 2017 report, created together with a panel of community leaders, sets TheatreSquared’s three-year priorities for growth, including expanded artistic programs, broader access to all segments of Northwest Arkansas, and a more prominent national role for TheatreSquared through high-profile productions and new play development. A three-year, $1.03 million grant from the Walton Family Foundation will support these goals. The full report is available for download here:

Download Vision 2017 Report (PDF) >

“Over the past years, Northwest Arkansas’s regional theatre has been one of the nation’s fastest growing companies,” said T2 Executive Director Martin Miller. “We are proud that, in just five years’ time, our annual budget to create professional theatre and arts-in-education has grown from under $200,000 to over $1.3 million, with attendance growing tenfold over the same period. We are thrilled to be able to seize this momentum and, with leadership support from the Walton Family Foundation, accelerate TheatreSquared’s emergence as a significant professional theatre at the center of the country.”

“When TheatreSquared was founded in 2005, we believed there was a desire in Northwest Arkansas for smart, intimate, professional theatre,” said T2 Artistic Director Robert Ford. “I’m delighted to say that we vastly underestimated that demand. It’s energizing to reflect on how far we’ve come — and, looking forward, it’s inspiring to have our community’s confidence that we have room to grow.”

TheatreSquared’s 2017 Strategy Group included community members Lynn Carver, Roger Collins, Denise Garner, Sandy Edwards, Robert Ford, Dan Feder, Martin Miller, Judy Schwab, and David Williams.  Their full report explores the theatre’s core identity, history, strengths, weaknesses, opportunities and next steps). The group’s vision statement reads:

By 2017, TheatreSquared will be a cultural anchor for all of Northwest Arkansas, creating art of uncompromising quality for audiences of all backgrounds. The theatre will be nationally recognized both for its artistic excellence and for its access and inclusion. TheatreSquared and its home region will be acknowledged as a national center for the creation of new work for the American stage.”

The Vision 2017 plan includes a focus on artistic excellence, broader access, and a growing national profile. To support these areas, TheatreSquared has hired and is in the process of hiring new staff in artistic, production, marketing and outreach positions. The company is also expanding production budgets, working to create new avenues for under-served audiences to experience T2’s work, and planning incremental improvements to address its most timely venue needs over the next three years. 

Founded in 2005, TheatreSquared is Northwest Arkansas’s only professional theatre offering a year-round season. Its locally produced and nationally acclaimed productions reach 30,000 patrons each year. Performances are presented in the intimate 175-seat Studio Theatre at Walton Arts Center’s Nadine Baum Studios in downtown Fayetteville. Each year, more than 15,000 students and teachers take part in T2’s educational outreach programs at 70 schools throughout Arkansas. In 2011, TheatreSquared was recognized by the American Theatre Wing, founder of the Tony Awards, as one of the nation’s ten most promising emerging theatres.